
The following is from Dan Rather, during an appearance on the Piers Morgan show to promote his new book “Rather Outspoken.” It’s in regard to a presidential briefing by George W. Bush in 2004, following a report by CBS about Bush’s service (or lack of the same) in the Air Nat’l Guard. Among other things, there were allegations that Bush received special treatment enabling him to enter the Guard in order to avoid going to Vietnam, and that he later failed to show up for a physical and lost his flight status, and that his commanding officer was under political pressure to cover it up.
According to Rather-
“I was at the White House for a briefing for reporters, and I asked him a couple of questions and he answered the questions. And then afterward he said to me, ‘I hope you’ll be happy retired in Austin.’ That’s my home. I had no intention of retiring in Austin. I have a passion for my work and I plunged myself back into doing work. But that’s the only conversation I’ve had with him since.”
With regard to the report on CBS that led to the end of his career with the network, Rather said-
”We reported a true story. That’s why I’m no longer with CBS News.”
It always smelled like a setup. Some speculated that CBS was willing to sacrifice Rather’s reputation, rather than risking a loss of favor with the Bushies. Maybe that’s what happened. This is the same bunch who turned their backs on a proud tradition when they caved in to big tobacco, resulting in producer Lowell Bergman leaving the network, all of it becoming the basis for the movie “The Insider.”
Doing unfettered Journalism and “creating shareholder value” are like oil and water. Always have been. That’s what appears to have been at the heart of the CBS vs. big tobacco controversy. It would have been extremely expensive for CBS to back it’s journalists and take on big tobacco. It would have hurt shareholder value. So the execs at CBS backed down, cancelling a Mike Wallace interview with a tobacco company whistleblower. The Dan Rather thing is different as it appears to have been a case of a major network cowering in fear when confronted by a bully in the White House, backed by a web of right wing bloggers. Or maybe Rather, and a senior CBS producer, simply got it all wrong and ran with the story before they should have. Or maybe they had it all right and CBS wimped out. If that’s the case, then the network backing its journalists might actually have helped build shareholder value. It might also have helped the country by exposing the truth, which is what good journalism is supposed to do. At least that’s what we used to think it was all about.
Instead, Dan Rather was cornered into taking a fall at about the same time the “Swiftboaters” were turning John Kerry’s honorable record in Vietnam, into a lie. Once again, the right wing noise machine went to work, spewing innuendo and doubt, putting so much smoke in the air that the truth became all but invisible. And it worked. America, bought the big lie.
Who’s to say the same thing didn’t happen to Dan Rather, who continues to insist the story is valid. Why shouldn’t he be believed? He isn’t just another reporter. This isn’t just another case of sour grapes. It isn’t some guy who used to sell souvenirs on Hollywood Boulevard, and decided to build a website. Dan Rather, inherited the CBS News mantle from Walter Cronkite, who followed in the footsteps of Edward R. Murrow. Dan Rather, is not just one more reporter. He represents what was the very best of broadcast journalism. At the very least, the whole affair was handled very badly by CBS, which forced Rather to issue an apology and showed four producers the door.
Never underestimate the power of a political PR machine to bend public opinion. Like a pretzel. It’s being done now more than ever, with the Internet and right wing radio and tv spewing carefully crafted and coordinated talking points. The mainstream media, once so good at filtering out fiction from fact, seems helpless or unwilling to do anything about it.
It’s probably irrelevant that the Executive Chariman of Viacom, parent company of CBS, Sumner Redstone, thought to be a liberal Democrat, switched sides and endorsed the reelection bid of George W. Bush in 2004. Frank Rich, reported in the New York Times, in October of 2004, “The current White House has been practicing pre-emptive media intimidation to match its policy of preemptive war. Its F.C.C. chairman, using Janet Jackson’s breast and Howard Stern’s mouth as pretexts, has sufficiently rattled Viacom, which broadcast both of these entertainers’ infractions against ‘decency,’ that its chairman, the self-described ‘liberal Democrat’ Sumner Redstone, abruptly announced his support for the re-election of George W. Bush last month. ‘I vote for what’s good for Viacom,’ he explained, and he meant it. He took this loyalty oath just days after the 60 Minutes fiasco prompted a full-fledged political witch hunt on Viacom’s CBS News, another Republican target since the Nixon years.”
Nobody talks about it anymore, except for Rather. No, it’s just smiles and fat paychecks all around, the players acting as though nothing happened as network “news” continues to be less about educating and enlightening and more about entertaining an increasingly dumbed down audience, many of whom have no memory that any of this ever took place.